Finis built its success off a monofin. The origin of the brand has been considered to be since 1993, but the founders had been involved in the development of the fins a few years earlier. Other technical products such as the central snorkel and Tech Toc began to be added alongside the monofins. The Finis brand still has many swimming gadgets used by many coaches to master swimming technique. As one of the few brands, it also produces quality swimming electronics. Its hallmarks are black and yellow products and logos.